Our design is solely based on solving woman's number one problem in wearing the top of a prayer outfit (telekung) - the uncomfortable feeling towards facial area. Based on experience, questionnaire and R&D, we embarked on years of research to develop facial design that is best suited for Asian facial shape.
It all started when Puan Padzilah Enda Sulaiman, the founder, noticed that women often struggles to find a telekung that fits well and comfortable. This concern ultimately breathed life unto Siti Khadijah in 2009 and its aspirations to ensure that women could opt for a better, more comfortable telekung through innovation as well as to improve user experience during praying activities.
Brand name is more than just fancy word plastered over the packaging. It carries the company's principle and provides quality guarantee towards any creation that bears the brand name. Only by protecting its sanctity, it will continue to be something worth having - a symbol of everlasting love.
OLD LOGO
Incepted on 2009, this was the first logo that found national fame. Designed by Mohammad Mukhlis, current Head of Siti Khadijah brand, it has the brand name encased in a border besides SK initial with the website address underneath. This logo is no longer used on any Siti Khadijah product since 2020.
NEW LOGO
In line with Siti Khadijah strategic expansion, the brand logo evolves to be more dynamic towards global standard. It retains only the brand name with a distinctive typeface. This logo is created to be more dynamic and is used officially from 2020 onwards.
SITI KHADIJAH always at the forefront in combating counterfeit products (especially those with imitation trademarks). This is due to terrible quality with counterfeit products, impacting non suspecting purchaser that mistakenly thought it was manufactured by SITI KHADIJAH, resulting in poor product experience and tarnishing SITI KHADIJAH brand reputation.
Since 2009, SITI KHADIJAH has registered 29 trademarks and 5 industrial designs in Malaysia, Indonesia, Singapore, Brunei, Vietnam and China to protect brand credibility. More recently, SITI KHADIJAH is monitoring online sales platform for counterfeit products peddlers and will take firm legal action against them.
ORIGINAL
Borrowing influence from common tudung design, it has an awning-like structure arching over the forehead, complete with an inner that connects with a chin cover
Class : 02-02
Date registration : 06/04/2009
Registration no : MY09-00300-0101
Original Certificate: Click Here to view
MODERN
A different approach to the facial area by employing wider strip from the head crown area down to the chin for cover. It uses laced fabric around the forehead for an aesthetic effect.
Class : 02-02
Date registration : 17/11/2011
Registration no : MY11-01679-0101
Modern Certificate : Click Here to view
HARMONY
An improved version of Modern design. It uses two different fabric overlapping at the cheek, resulting in narrower strip thus accentuates the user's face.
Class : 02-02
Date registration :11/01/2016
Registration no : MY16-00044-0101
Harmony Certificate : Click Here to view
CLASSIC
Revitalizing the evergreen telekung design from time immemorial. The design is upgraded with a more comfortable rubber padding around the forehead as well as stretchable chin cover.
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