Our design is solely based on solving woman's number one problem in wearing the top of a prayer outfit (telekung) - the uncomfortable feeling towards facial area. Based on experience, questionnaire and R&D, we embarked on years of research to develop facial design that is best suited for Asian facial shape.
It all started when Puan Padzilah Enda Sulaiman, the founder, noticed that women often struggles to find a telekung that fits well and comfortable. This concern ultimately breathed life unto Siti Khadijah in 2009 and its aspirations to ensure that women could opt for a better, more comfortable telekung through innovation as well as to improve user experience during praying activities.