Siti Khadijah® (SK) is currently the leading brand in woman prayer outfits in Malaysia with its unique and innovative face design for the prayer outfits also known as telekung.
Telekung is a special uniform used by the women from the Malay Archipelagos when performing their prayers, and is synonymously associated with the Malay Culture.
The patented design introduced by SK is mainly focused on the facial design combining high quality fabric ensuring comfort during prayer and stretchable material which will compliment any face shape and size.
SK offers (four) 4 unique face designs to its collection of prayer outfits, which are recognizably different from the standard design. The materials used are of high quality cotton, spun polyester, rayon and silk with the combination of beautiful crafted laces sewn in a meticulous manner.
Apart from prayer outfits, SK also produces various woman apparels targeted for the comfort of pilgrims during their Umrah and Hajj. The products include head veils, hand socks, jubah, traditional baju kurung and various accessories.
Siti Khadijah Apparel (SKA) began its business selling woman prayer outfits (telekung) under the brand name of Siti Khadijah ®. It all began with the problem faced by most users of the telekung who could not find a comfortable wear and would always resort to do alterations to make it fit and suitable. Seizing this as an opportunity, SKA created the brand to distinguish itself as a maker of prayer outfits who put quality and comfort through innovative facial design and quality materials.
Now, in its tenth year of operation, SKA has introduced several facial designs to its range of telekung in order to fulfill the needs of its customers. SKA seeks to preserve the history and heritage values of the telekung by adapting old and new features through its design and utilization of cotton and high quality spun polyesters blended with spandex, sewn together meticulously using beautiful crafted laces. The culmination of which is a very comfortable, practical and beautiful piece.
SKA also produces various woman apparels targeted for the comfort of pilgrims doing their Umrah and Hajj. Some of the products include head veils, hand socks, jubah, traditional baju kurung and various accessories. Siti Khadijah® has been in the market since 2009 and has now expanded to have more than 10 branches all over Malaysia including one in Jakarta, Indonesia. We wish to move forward globally by leading the telekung and diversification to modest woman apparel industry through aggressive branding and product innovation.
Our products are comfortable, practical, and beautiful.
To give the sense of confidence and calm to customers.
To uphold the Muslim lifestyle and strengthen the economy of society.
PRODUCT DEVELOPMENT HISTORY